Project type
Bachelor project
Bachelor project
Tools
Figma
Figma
Time
Spring 2025 (6th semester)
Design field
Service design, UX/UI-design
Spring 2025 (6th semester)
Design field
Service design, UX/UI-design
Background
Gjøvik municipality in Norway has several nice ski slopes, cross-country trails, ice rinks, and outdoor recreation areas designed for winter use.
The problem
A significant number of residents in the municipality are not taking advantage of the available outdoor facilities, despite their accessibility and potential benefits for recreation, health, and community engagement.
The solution
An app that provides residents with a complete overview of available activities, while also encouraging them to use the recreational areas by features that promotes a sense of community, belonging, and achievement.
The design process
Methods: Interviews, surveys, observations, brainstorming, dot voting, sitemap, flow chart, digital prototyping, usability testing, A/B testing
Insights
Insights were gathered through a combination of interviews, surveys, and user observations. This combination allowed for a deeper understanding of the users needs and the factors influencing their motivation to use the recreational areas.
Insights gathered from non-users revealed a variety of issues, with the main challenges centered around the following:
• Limited access to information about the recreational areas
• The existing information was often perceived as unclear or confusing
• Many residents lack people to participate on activities with
• Limited access to information about the recreational areas
• The existing information was often perceived as unclear or confusing
• Many residents lack people to participate on activities with
Idea development
A wide range of ideas was generated to address users' needs and challenges. To identify which concept resonated most, potential users were asked to vote for their top three favorites from a selection of 10 ideas.
The top 3 most liked ideas from the voting process were the following:
1) An "Uber-service" with snow scooters
2) Rental service of electric kicksleds
3) An app where you can find people in your area to join activities with
1) An "Uber-service" with snow scooters
2) Rental service of electric kicksleds
3) An app where you can find people in your area to join activities with
Early-stage prototype (low-fidelity)
After creating the low-fidelity prototype, I gathered feedback from potential users. Some constructive criticism pointed out that certain functions were not intuitive to find - for example, it wasn’t clear where to click to create a new activity.
Based on the feedback, adjustments were made in the next iteration to improve the design. Changes were made to both the information architecture and the layout.
Late-stage prototype (high-fidelity)
The chances made helped improve the overall usability and clarity of the interface. By reorganizing key elements and refining the visual hierarchy, users were better able to understand where to find important functions.
Additional features were also added, such as interactive maps and a search filter. Key elements, such as the "create activity" feature, were emphasized using stronger color contrast.
